Plan and analyze the deliverables needed with Artistic Director, Creative Director and Product Managers. Organize footwear photoshoots including color stories, pack-shots, intro pages and more. In collaboration with the Photographer, we found the unique approach that could be applied to a wide range of products (apparel, sneakers, boots, etc.) by testing multiple angles, lighting and product styling. For this season’s layout, we decided to use full bleed photos adjacent to simplified product pages and their features. We made sure that the desired “look and feel” aligned with the brand image. This recurrent project included two types of catalogs for each season of the year such as Mainline & Core Skate. It also consisted of delivering the full package to three regions (America, Europe and Asia Pacific).
