RtA
Project: Design of Email Templates/ Email Campaign Guidelines
Concept
For the launch of their new website, RtA needed a new design for their email campaigns. We defined different categories and a visual language for each type of email. With a full guideline, I provided highly custom built assets for: mono product or collection launch, press/influencer, sale/store promo etc.
Creative Direction : RtA Marketing team
Z Supply
Project: 2019 Fall Campaign
Art Direction, Email Design, Concepts and Digital Guidelines
Creative Direction: Séréna lutton
Concept
Define and design email templates for product campaigns. We analyzed their email strategy and categorized it in to four sections and delivered a detailed guideline for each one, along with an overall style guide.
Alton Lane
Design of Email Campaigns and Social Assets for the premium custom menswear brand ‘Alton Lane’.
Creative Direction: RJ Abbott
Warm Collective
Project: Website Design / Motion Graphics for Social Assets
Concept
Warm Collective launched their online magazine, they needed a fresh website with a new layout. We focused on an editorial design that highlights their articles and shows all the blog categories with one scroll on the home page. For the articles we defined a couple of templates with a User Experience look & feel to have the best harmony between text/interviews and photos/videos. They also needed a quick video/animation to announce it on their social platforms. I created a teaser with a dynamic swapping motion and highlighted hand writing effects to create a modern, impactful and engaging animation.
Creative Direction: Serena Lutton
Abysse Swimwear
Project: Digital Assets (Social & Email), Video Editing
Concept
Launch of the Summer 19 Collection. The content was a mix of digital and film. The use of polished photography combined with 18mm video effects (light leak transitions & strong grain) sets the intended vintage vibe of the collection, along with highlighting the products’ aesthetics.
Creative Direction & Photos: Serena Lutton
DC Shoes
DC Shoes - Tiago Lemos Signature Shoe
Project: Digital Art Direction, UX/UI Design
Lead art director on multiple campaigns for all time pro skater Tiago Lemos,
working hand in hand updating his ad campaign for all his signature styles.
Creative Direction: Damon Way
Photos : Mike Blabac / Steve Treboux
User Experience
Digital Campaign
DC SNOW / Product Concept: Packable by Design
Project: Digital Art Direction, UX/UI Design
Lead art director on the DC Snow campaign bringing the focus back to the product,
showcasing the “packable jackets by design“ story telling.
Creative Direction: Alessandro Grison
Photos : Steve Treboux
DC x Sympatex 45K Key Art
Lead from concept to execution, which includes retail, digital and all social iterations of the key visual and logos for the DC 45K Weatherproof Snow Collection. Key Art was used for the web User Experience, POP display designs, In-Store tech features builds and more. We also animated it with glitch motion graphics for the Commercial Edit.
Creative Direction: Damon Way
Photos: Steve Treboux
Motion Gaphics: Fred Lebraud
#YoursForTheTakingCampaign
Project: Art Direction, UX/UI Design
Lifestyle inspired sneakers, presented through a unique “rolling perspective” campaign with the brands key lifestyle ambassadors.
Creative Direction: Alessandro Grison
Photos: Steve Treboux / Mike Heikkila
Videos: Chris Ray, Martin Forbes, Sam Sosnowski, Massimo Legittimo
Producer: EJ Binn
DC Shoes Light Sound Brain
Project: Digital Art Direction, UX/UI & Digital Campaign
Creative Direction: Damon Way / Evan Smith
Photos: Mike Blabac / Videos: Chris Ray, Martin Forbes, Sam Sosnowski
Producer: EJ Binn
User Experience with a three parts Video Piece into the mind of Evan Smith
DC X Magenta - Capsule Collection
Project: Digital Art Direction, UX/UI Design
A unique collaboration between the two brands led to full digital artistic direction ownership
from concept to execution, ensuring every detail is on brand.
Creative Direction: Jeff Samaripa
Photos : David Manaud
Video: Colin Read
Robbie Madison’s Pipe Dream
Project: Digital Art Direction, UX/UI Design
Creative Direction: Deven Stephens
Photos : Mike Blabac, Deven Stephens
Video: DC Shoes Film Team
Concept
DC’s Athlete Robbie Maddison achieved his dream of riding his dirtbike on the powerful and iconic waves of Tahiti. For this “User Experience”, the interface design was focused on the short video, as it was the main piece. A simple photo gallery underneath to set the vibe and introduce the ‘Behind The Scene’. These episodes were released slowly to keep a good traffic to the UX during the whole campaign. Robbie Madison’s signature shoe was available with a shopping section below the BTS.
Quiksilver
QS x Isaora
Project: Digital Art Direction, UX/UI Design
Creative Direction: Iouri Podladtchikov
Photos: Iouri Podladtchikov / Quiksilver Photo Studio
User Experience
Snow Capsule collection
Quiksilver / Product Concept: Heating vest
Project: UX/UI Concept & Design
Art Direction: Quiksilver team
Quiksilver Gold Coast
/ WSL Event
Project: Event UX/UI Design
Art Direction: WSL Creative Team
Unlisted Brand Lab Agency
Project: Motion Graphic Assets (Social & Website)
Concept
Unlisted Brand Lab, a newly established Agency, needed a prompt video to communicate their hiring opportunities across multiple platforms. Using their short reel, I cut and extended it with a mix of abstract footage, glitch effects and font motions to achieve a visually enticing announcement video.
Video Reel: George Manzanilla
Droors
Project: UX/UI Prototypes, Wireframes & Final Design. Email and Social Assets.
Creative Direction: Damon Way
Photos : Steve Treboux
Concept
“Droors Clothing” was a 90’s brand before it transformed in to DC Shoes. Damon Way, the founder of Droors, decided to bring the brand back in 2019.
The objective was to maintain the hype of the original brand by using a very minimal, yet strong design. The marketing content was limited to social and email tactics, with only a couple of product drops per year.
Flynn Skye
2017 Digital Campaign
