DC x Sympatex 45K Key Art

Lead from concept to execution, which includes retail, digital and all social iterations of the key visual and logos for the DC 45K Weatherproof Snow Collection. Key Art was used for the web User Experience, POP display designs, In-Store tech features builds and more. We also animated it with glitch motion graphics for the Commercial Edit.

Creative Direction: Damon Way

Photos: Steve Treboux

Motion Gaphics: Fred Lebraud