Concept

Warm Collective launched their online magazine, they needed a fresh website with a new layout. We focused on an editorial design that highlights their articles and shows all the blog categories with one scroll on the home page. For the articles we defined a couple of templates with a User Experience look & feel to have the best harmony between text/interviews and photos/videos. They also needed a quick video/animation to announce it on their social platforms. I created a teaser with a dynamic swapping motion and highlighted hand writing effects to create a modern, impactful and engaging animation.

Creative Direction: Serena Lutton